Go-to-Market (GTM)
A Go-to-Market (GTM) strategy is a structured, actionable plan that outlines how a business will launch a product or service to market, acquire customers, and gain a competitive advantage. A GTM strategy defines:
Target audience and buyer personas
Value proposition positioning
Sales channels and distribution strategy
Pricing models
Marketing and demand generation tactics
Customer success and retention initiatives
For founders and marketing leaders, a well-executed GTM strategy ensures product-market fit, revenue acceleration, and efficient customer acquisition, particularly in hyper-competitive sectors like SaaS, fintech, or D2C in emerging MENA markets.