Serviceable Available Market (SAM) 

Serviceable Available Market (SAM) refers to the segment of the Total Addressable Market (TAM) that a business’s products or services can specifically serve, based on its business model, geographical reach, regulatory constraints, and operational capabilities. 

While the TAM represents the entire demand for a product or service globally (or within a chosen market segment), the SAM narrows it down to the part of the market that a business can actually target with its existing offerings, infrastructure, and legal permissions. 

Example: 

 If the global e-learning market is worth AED 10 billion (TAM), and a company offers Arabic-language educational content for the UAE and Saudi Arabia, its SAM might be AED 800 million — representing the revenue opportunity within those two countries for its specific product type.