Product Velocity 

Product Velocity refers to the speed and efficiency at which a product development team can deliver new features, updates, or improvements to a product over a given period. It’s an operational performance metric that helps organizations measure how quickly product teams can adapt to market demands, resolve issues, or ship new functionalities. 

Product velocity is typically measured by: 

  • Number of new features or releases per sprint or month. 

  • Time taken from idea inception to deployment. 

  • Number of bug fixes or optimizations deployed. 

  • Average lead time for product enhancements. 

Higher product velocity indicates strong alignment between technical, product, and business teams, enabling quicker market responsiveness and competitive advantage.