Recurring Revenue  Recurring Revenue is the portion of a business’s revenue that is expected to continue in the future on a regular, predictable basis. It is a fundamental metric for subscription-based businesses (like SaaS), service retainers, and long-term contracts, providing financial stability, visibility, and scalability. Types of recurring revenue: 

  • Monthly Recurring Revenue (MRR) 

  • Annual Recurring Revenue (ARR) 

  • Subscription Fees 

  • Service Retainers 

  • Maintenance Contracts 

High recurring revenue indicates strong customer retention and business model resilience, reducing reliance on new customer acquisition for revenue growth.