Growth Hacking

Growth Hacking is a lean, data-driven approach to rapidly testing and scaling customer acquisition, activation, and retention strategies using unconventional and cost-efficient tactics. It involves cross-functional collaboration between product, marketing, and engineering teams to optimize growth levers.

Popular growth hacking techniques include:

• Viral referral programs

• Freemium-to-paid conversion funnels

• Product-led growth initiatives

• Landing page and conversion rate optimization

• Influencer marketing and performance ads

Pioneered by early-stage startups, growth hacking is now widely practiced in mature tech and D2C companies seeking rapid, scalable market traction with limited budgets.