Subscription Model 

A Subscription Model is a recurring revenue business model where customers pay a fixed, regular fee (monthly, quarterly, annually) in exchange for continuous access to a product or service. Common in SaaS, media, fitness, and membership-based businesses, it enables predictable revenue and long-term customer relationships. 

Key metrics: 

  • Monthly Recurring Revenue (MRR) 

  • Customer Lifetime Value (LTV) 

  • Churn Rate 

  • Average Revenue per User (ARPU)