Objectives and Key Results (OKR)

Objectives and Key Results (OKR) is a popular goal-setting and performance management framework used by organizations to define measurable goals and track outcomes. The framework is designed to improve alignment, transparency, and focus by establishing clear objectives — qualitative statements of intent — and a set of quantitative key results that indicate achievement of those objectives.

An Objective articulates what the organization, team, or individual wants to achieve, while Key Results measure how progress toward that objective is tracked. Typically, each objective is supported by 3–5 key results. OKRs are usually set quarterly or annually and can be structured at company, departmental, or individual levels.

Example Structure:

• Objective: Improve customer satisfaction across all channels.

  • Key Result 1: Increase Net Promoter Score (NPS) from 50 to 70.

  • Key Result 2: Reduce average customer support response time from 6 hours to 2 hours.

  • Key Result 3: Achieve a customer retention rate of 90%.

OKRs promote accountability by clearly stating what’s expected and offering measurable targets for evaluation. Many growth-stage and enterprise companies rely on OKRs to stay agile and maintain focus on strategic priorities.